MAM
VMLY&R INDIA APPOINTED TO REVAMP ANITA DONGRE’S WEBSITE
MUMBAI: Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.
In over thirty years as a fashion designer, Anita Dongre offers bespoke bridalwear, couture, pret, menswear and handcrafted jewellery by drawing her inspiration from Rajasthan’s rich heritage. Showcasing Indian aesthetics with a modern sensibility through its different collections, Anita Dongre’s brand is a tribute to India’s handrafted traditions and fashions them into contemporary tales. Recognized for her aesthetic of effortless luxury, Anita Dongre is currently revamping her stores in New York and simultaneously launching her brand’s website. Anita Dongre partnered with VMLY&R India to undertake this new challenge.
As part of the win, VMLY&R has been tasked to revamp the user experience and visual journey on the website for both – a US luxury consumer looking to shop for sustainable contemporary fashion (Grassroot) as well as an Indian consumer looking for rich ethnic wear without alienating one user from the other.
In revamping the user experience and visual journey on the website, VMLY&R India has to bear in mind Anita Dongre’s two main targets. On one hand a US luxury consumer, looking to shop for sustainable contemporary fashion and on the other hand, an Indian consumer on the lookout for rich ethnic wear. The main challenge lies in not alienating one user form the other.
Commenting on the appointment, Udit Bhambri, Country Head, VMLY&R India mentioned ”VMLY&R has always come up with innovative ways and we are geared to deliver a more desirable user experience and out of the box ideas to revamp the website. It has been a delightful experience by working together towards one goal and that is by giving a better, more personalized user experience.“
Talking about the association, Deepikesh Hira, Head – Ecommerce, Label Anita Dongre said “Here the objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. With our new vision, digital plays a leading role and we have found perfect partners in VMLY&R India to work and deliver a better user experience and revamp the website creatively to give it an innovative touch. “
MAM
WPP appoints Mark Taylor as chief people officer in leadership reshuffle
Marie-Claire Barker moves to culture role as Cindy Rose builds new team
MUMBAI: WPP has appointed Mark Taylor as its new chief people officer, bringing in a seasoned HR leader as part of a broader leadership reshuffle under chief executive Cindy Rose, according to media reports.
Taylor succeeds Marie-Claire Barker, who will transition into a specialised role focused on performance and culture, reporting to him. The move is seen as part of WPP’s effort to sharpen its organisational structure and align talent strategy with its transformation agenda.
With more than three decades of experience, Taylor brings a diverse track record across industries including pharmaceuticals, consumer goods, retail and digital entertainment. He most recently served as chief people advisor at The LEGO Group, where he worked closely with top leadership on board and executive appointments, governance and organisational strategy.
Prior to that, he held senior HR leadership roles at Burberry and King, where he played a key role in organisational transformation and integration efforts, including the company’s alignment with Activision Blizzard. Earlier in his career, Taylor also worked with Kimberly-Clark and GlaxoSmithKline.
His cross-sector experience is expected to support WPP’s three-year ‘Elevate 28’ turnaround plan, which focuses on simplifying operations, strengthening capabilities and driving sustainable growth.
The appointment marks the second major leadership hire under Rose in a week. Recently, WPP named Anne-Isabelle Choueiri as chief transformation officer, bringing in additional firepower to execute its strategic overhaul. Choueiri previously held a senior transformation role at Estée Lauder Companies.
The leadership changes signal a clear push by WPP to blend experience with transformation as it navigates a rapidly evolving advertising landscape. With Taylor now steering the people agenda, the company appears focused on ensuring its talent strategy keeps pace with its broader ambitions.
