Brands
vivo partners with BrandMusiq to craft a revolutionary sonic identity system
Mumbai: BrandMusiq, India’s pioneering sonic branding firm has created a cutting-edge sonic identity for vivo, the trusted global smartphone brand. This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the power of sound. It is a monumental achievement in establishing vivo’s sonic brand, destined to echo through millions of devices daily across India, forging a strong acoustic signature for the brand.
vivo took a visionary step to enhance its customer experience and brand identity. In partnership with BrandMusiq, a global sonic branding agency, vivo has harnessed the art and science of sound to create a comprehensive Sonic Identity System, one that will be unique to vivo and will be instantly recognisable. This includes the ‘MOGOSCAPE (Sonic palette), a MOGO (Musical LOGO), and a Mini-MOGO (confirmation sound/alert), created to encapsulate the essence of vivo’s brand purpose, ‘Live the Joy.’ Already integrated into all brand communication including TVCs and digital content, this system ensures an instant and unmistakable association for vivo.
Notably, vivo has recently incorporated these distinctive ringtones and notification sounds into their newly launched V29 series devices in India. This marks a significant milestone in the manifestation of vivo’s sonic brand, set to resonate millions of times daily across India, creating a strong and consistent auditory identity for the brand.
Speaking on the landmark initiative, the vivo brand spokesperson stated “We can’t wait to have consumers experience this encapsulating tone that is the perfect embodiment of vivo brand values and purpose. The process of creating this was a wonderful journey of bridging the gap between science and art. We hope consumers can find joy in what we have created.”
BrandMusiq founder Rajeev Raja expressed his excitement about this monumental collaboration: “vivo’s decision to integrate our Sonic Identity System into their brand communications and consumer engagement programs marks a momentous leap for both sonic branding and the brand’s identity. We are thrilled to partner with vivo in creating a comprehensive sonic identity that triggers instant brand recognition and deepens brand emotion”
Over the years, BrandMusiq has successfully unlocked sound opportunities for consumer brands to create a long-lasting emotional association with their audiences across a multitude of ‘ear points’ or ‘audio touchpoints’. By applying their time-tested process, the company has developed sonic identities that connect with consumers at a deeper and more subliminal level. BrandMusiq has created a sonic identity for brands like MasterCard Global, Infosys, Toyota, Unilever brands (such as Bru, Red Label, Vim,) HDFC Bank, SBI Life, Vistara Airlines, Zomato, Raymond, Kraft, Nestle, Blue Band, MG Motors, Reliance Petroleum, and many others.
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.
