MAM
Viviana Mall turns Seven!
Viviana Mall, a well-known ‘destination mall’, to celebrate its seven years of providing a recreation space to the public has organised a week-long activities and events on the social media.
The celebration commenced from June 22, with daily activities to beat the lockdown blues right from room decoration and cake baking workshops to make up sessions by the renowned makeup artists from Colorbar.
There are various competitions also lined up, the winners in these events will win prizes and offers from Viviana Mall. Keeping in mind the 7years of completion, the mall will be uploading a post on its Instagram that appeals to their customers to comment and share ‘7 things they love at Viviana Mall’. Based on the same, customers commenting 1st, 7th, 77th, 777th and 7777th on the post will be announced as the winners of this competition.
Commenting on the occasion, Ms. Rima Kirtikar, Chief Marketing Officer, Viviana Mall said, “Since the day of the inauguration, we have come a long way and we continue to be young with not only turning seven, but also with our activities that we conducted at the mall and now the same has moved on the digital platforms. As we approach closer to reopening of economic activities, including malls, we have already prepared ourselves to with several precautionary measures to provide a safer shopping experience. We can comfortably say that all of our stakeholders right from shoppers, retailers, support staff and the mall is taking #EkNayaKadam by stepping into mall’s eight year and in this post-Covid world.”
Taking a new step in organising parties, Viviana Mall has organized a virtual party for their loyalty club customers on the Anniversary Day, June 27. For everyone, on the celebration day, there will be a live band performance on mall’s social media pages.
“Our customers and retail partners are the pillar of support and part of the Viviana Mall’s success story. As we take #EkNayaKadam, we are confident that our stakeholders will continue to be part of the journey for the years to come. The same is also reflected in one of the recent surveys that we had commissioned wherein 56% of our visitors would come to Viviana Mall within a month of reopening. Additionally, if given an option, over 60% would prefer booking their visit. We can glad to share that all safety arrangements are in place and we are ready to reopen the mall within 24 hours of notice to welcome our customers,” said Mr. Manoj K. Agarwal, Chief Executive Officer, Viviana Mall.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
