MAM
Vivek Gupta joins Ipsos as MD
MUMBAI: Ipsos has appointed Vivek Gupta as managing director to steer its Mumbai business. Gupta will report directly to Ipsos India CEO Amit Adarkar.
In his new role, he will be focusing on managing and growing all Mumbai based client relationships, though he will be closely involved in strategy formulation and implementation for other geographies.
Commenting on his appointment Ipsos India CEO Amit Adarkar said, “Donning an archetypical business head’s hat, Gupta will be aggressively going after lucrative, new accounts and servicing existing large accounts with attentiveness and detailing, underscoring Ipsos’ glocal strategy of providing global know-how and backing with local depth of knowledge and sectoral experience.”
“Business potential is huge and lies under-tapped across our expertise areas of brand health tracking, customer experience, quantitative, shopper behaviour, product testing, market strategy and understanding, public affairs, corporate reputation, qualitative, ethnography, field and tab, among others. Gupta has a huge task cut out for Mumbai market,” he added
“Ipsos is already a well-entrenched player and growing at a frenetic pace, much faster than the MR industry. I see myself as a mercenary salesman proactively pitching for large accounts and opportunities, to spur growth in Mumbai market, which already accounts for Ipsos’ 40 per cent of revenues,” says Gupta.
Gupta brings with him more than half a decade of work experience across the entire gamut of market research.
Prior to this, he was chief sales officer and senior executive director at Kantar IMRB. Gupta started his career as an associate manager at Mudra Communication.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
