MAM
Vivek Bhargava is Grand Jury Chair for 2018 DMA ASIA ECHO
MUMBAI: Digital veteran and CEO of Denstu Aegis Network Performance Group, Vivek Bhargava has been appointed as Chair of the Grand Jury of the upcoming DMA International ECHO Awards’ Asia edition. For the record, the DAN Performance Group, which is part of Dentsu Aegis Network,comprises DAN Consult, iProspect India, SVG Columbus and Merkle Sokrati.
Speaking on the occasion, Vivek Bhargava, CEO – DAN Performance Group said, “There are many awards out there. The ECHO since 1929 exceptionally stands out. Previously Indian entrants were devoid of showcasing great work at global arena due to prohibitive fees. The program will see the best of the best shine as we have stalwarts from the industrywho will preside the jury groups. I am looking forward to great work being showcased and the best rewarded for fame in India & globally.”
From across India, nearly 150 brands have sent in the entries for 30+ categories. DMA Asia, the conducting body for the Asian edition of the ECHO awards, has announced the key appointments for the program.
Speaking about the appointment of the Jury Chair, Vatsal Asher – Governor for the InternationalECHO & CEO, DMAi said, “It is indeed my privilege to be supported by an eminent & experienced Jury chairperson. The local ECHO with its benefits enable the great work done by brands and agencies compete with global campaigns. The ECHO represents the highest standard of marketing effectiveness and the ASIA ECHO is the stepping stone for global greatness.”
Entrants of the 2018 DMA ASIA ECHO can participate via four entry groups namely Sectors, Channel, Craft & Special awards that allow entries to multiple categories. They will also receive deep subsidies, extended deadlines, winners fast track to the final round and a host of market suited specific bouquet of local benefits including round the year learning & networking events.
Winners of international shows as well as shows from India run by the Ad Club (Abby, EMVIE, EFFIE ), Kyoorius, Campaign India Digital Crest, e4M IDMA awards, Afaqs award were entitled to enter at early bird prices & also fast track to R2 at the ASIA ECHO edition improving their chances of winning significantly.
Over 140 senior marketing & advertising professionals have reviewed the campaigns in the screening, scoring & ranking rounds to arrive at the shortlists. The grand jury meets on 12 September at Equus Club, St Regis to review the finalists for the voting of the Grand Prix in each channel of entry and the coveted Diamond Award. These results paly a big role in determining the Client, Marketer & Agency of the year.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
