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VITEC Improves Contribution and Distribution With IPTV and Ultra-Low Latency Solutions at IBC2019
MUMBAI: VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced it will demonstrate its market-leading broadcast-grade IPTV and contribution solutions in Hall 7, Stand C34 at IBC2019 at the RAI Amsterdam, Sept. 13-17. VITEC will highlight its HEVC contribution solutions, including the MGW Ace Encoder and MGW Ace Decoder that deliver video streams with subframe/ultra-low latency and time synchronization. VITEC will also show the EZ TV IPTV & Digital Signage Platform, an award-winning IP content delivery platform for venues and corporate environments that maximizes the value of all displays on the network, from TVs to video walls to mobile devices.
"VITEC offers professional video contribution solutions that are powerful and agile enough to deliver video streams over any transmission link, including public internet. Such applications require the best video quality and the lowest latency, and VITEC's IP video solutions meet those expectations," said Bruno Teissier, International Sales and Marketing Director, VITEC. "At IBC2019, attendees will be able to see demos of our HEVC solutions, featuring VITEC's Playout Server and MGW Ace Encoders/Decoders that offer the lowest-latency, highest-quality video streams for multisite contribution or remote production. VITEC will also show the EZ TV IPTV & Digital Signage solution that offers a powerful platform to distribute video and signage to displays in venues of all sizes."
At IBC2019, VITEC will demonstrate the MGW Ace Encoder and MGW Ace Decoder pair that delivers video with as little as 16 ms glass-to-glass latency. VITEC's HEVC contribution solutions are powered by a groundbreaking GEN2+ codec that provides best-in-class HEVC video, setting a high bar for industry standards in video quality, bit rate, and latency. Included in the multisite contribution demo is MGW Diamond, a multichannel or 4K HDR encoder, which enables high-quality, low-bandwidth, and reliable 4K contribution over the internet offering a dramatic reduction of operating expenses. For remote production, the VITEC encode/decode solution features time-synchronized playback, ensuring perfect synchronization of multiple independent IP streams for broadcast, government, sports, or any live application in which synchronized IP streams are critical.
VITEC will also have a live demo of the EZ TV IPTV & Digital Signage Platform, the chosen platform for corporate, government, and sports venues where video streams are a valuable part of the user experience. EZ TV replaces legacy systems cost-effectively, delivering a cutting-edge, enterprise-grade IPTV solution to TVs, desktops, mobile devices, and video walls. The EZ TV IPTV platform includes high-performance endpoints with HEVC decode and 4K HDR video capability. It also features the EZ TV Media Library, which offers powerful tools for archiving, recording, organizing, tagging, and annotating, as well as for performing image searches or running queries based on metadata.
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IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
