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Videosys Broadcast unveils Stagebox at IBC2019
MUMBAI: Videosys Broadcast, a leading supplier of quality camera control systems, RF links and camera backs to outside broadcast providers is launching Stagebox at IBC2019, on stand 10.F21. Enabling the delivery of video, audio and data from A to B over fibre, Stagebox allows outside broadcast operators to multiplex all audio and video components (microphone, monitors, talkback panel) onto a single SMPTE fibre cable and power remotely.
Stagebox improves outside broadcast production workflows by removing the requirement to run separate cables for each feed. It provides crews with a multi-purpose production tool, enabling all the feeds to be connected to the base unit in an OB truck and multiplexed onto a single SMPTE fibre cable. This greatly reduces rigging time and costs. Stagebox can also be used for the lighting director’s position or in a small remote studio.
Colin Tomlin Managing Director of Videosys Broadcast says, “As well as allowing all the video and audio components to be multiplexed onto a single SMPTE fibre cable, the system can manage four video and four audio signals in each direction, which can be selected from a small screen. This additional feature provides confidence to the operator that the correct signal has been selected. We are delighted to launch this at IBC 2019 and look forward to demonstrating it at the show.”
Additional Stagebox features include a monitoring output so the operator can check individual video and audio signals without interrupting the main feed and Stagebox talkback to the OB truck or studio, again adding an extra layer of confidence for operators.
Throughout the show Videosys Broadcast will also demonstrate its Camera Control System (CCU). Comprised of three units, Indoor Unit (IDU), Outdoor Unit (ODU) and Camera Receiver (RXSM-E), the CCU system provides an end-to-end solution from RCP to camera for the outside broadcaster, allowing them to seamlessly control their camera settings no matter what their location. The Videosys Broadcast CC system works with cameras from all the major camera manufacturers and has over 1000 deployments worldwide and is used by all major production companies at leading live events across the globe.
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IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
