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Vistara presents ‘Flight to Riverdale’ A 1964 journey with Netflix’s The Archies
Mumbai: Vistara, a full-service carrier and a joint venture of the Tata group and Singapore Airlines is thrilled to announce its exclusive collaboration with Netflix for the highly anticipated upcoming film, The Archies, for a one-of-a-kind experience – ‘Flight to Riverdale.’ The special flight UK 1964, welcomed aboard the cast of the film for this unique experience along with lucky fans and select Club Vistara members amongst others. Set in the 1960s, the film reimagines the legendary Archie comics as a live-action musical set in the imaginary idyllic town of Riverdale in India.
UK 1964; the ‘Flight to Riverdale’ commenced from Indira Gandhi International Airport, Delhi at 14:40 hours and arrived at Manohar International Airport, Goa at 17:15 hours. The flight was operated on Vistara’s iconic retrojet and aimed to offer the passengers a nostalgic journey by recreating the world of Archies on board and by flying them to Riverdale; thereby offering a chance to bring a dream destination alive, one that was set up at the Manohar international Airport, Goa! The celebration onboard was marked by retro-themed décor in line with the film’s aesthetics, specially curated meals and beverages reminiscent of Pop Tate’s, customised Vistara and Netflix giveaways, and a chance for the passengers to travel with their favourite characters from The Archies.
The cast of the Archies, accompanied by the renowned directors Zoya Akhtar and Reema Kagti participated in this experience onboard UK 1964. The cast was present in character to give an authentic touch to the experience and included Suhana Khan as Veronica Lodge, Khushi Kapoor as Betty Cooper, Agastya Nanda as Archie Andrews, Aditi Saigal as Ethel Muggs, Vedang Raina as Reggie Mantle, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley. While the Archies soundtrack played as part of the boarding and landing music, our in-flight entertainment system Vistara World showcased exclusive behind-the-scenes glimpses into the making of The Archies, enhancing the overall experience.
Vistara vice president marketing Deepti Sampat said, “We are delighted to be the first Indian airline to partner with Netflix to curate a journey down memory lane with our special ‘Flight to Riverdale’. Vistara Retrojet, with its nostalgic charm, not only transports us back to a golden era but also propels us into a future where the boundaries between cinema and air travel seamlessly merge, offering passengers an experience that transcends the ordinary. UK 1964 will surely leave a permanent trail of enduring memories while also evoking nostalgia.”
Netflix senior director of marketing partnerships – APAC, Shilpa Singh added, “The Archies celebrates all things food, fashion and music from the 1960s. UK 1964, Vistara’s Retrojet ‘Flight to Riverdale’ is a unique and immersive experience curated to transport the passengers back in time, all while enjoying the company of the cast and crew. This special collaboration will carry the participants into the world of The Archies before it launches on Netflix.”
Upon touching down in Goa, the celebrations continued with the arrival hall having been transformed into a mini-Riverdale adorned with retro-themed props and backdrops from the film. A lively flash mob, featuring the cast, a dance troupe, and the Vistara crew ensured a memorable welcome for all.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
