Brands
Visit Dubai’s new campaign says ‘Yeh Bhi Dubai Hai, Bro!’ with Bassi & Harsh Gujral
MUMBAI: Dubai is cracking jokes and breaking travel clichés. Visit Dubai has rolled out its latest campaign, ‘Yeh Bhi Dubai Hai, Bro!’, starring Indian stand-up favourites Anubhav Singh Bassi and Harsh Gujral. The campaign takes a playful spin on discovery, showing that just when you think you’ve seen it all, Dubai pulls another surprise.
Targeted at India’s comedy-loving audience, the campaign follows the two comics as they swap punchlines for adventures. Bassi introduces Harsh to the serene mountain landscapes of Hatta, while Harsh straps Bassi in for a heart-thumping ride across the world’s longest urban zipline at Xline Dubai Marina. Along the way, they plunge into the world’s deepest pool at Deep Dive Dubai, play chess in a sunken city, admire vintage bikes, indulge at Asia Asia in Pier 7, take a yacht ride across the Marina, and unwind at Koko Bay.
The campaign taps into India’s love for stand-up comedy, a genre that’s exploded in popularity over the past decade. Bassi and Harsh, household names for their relatable humour, bring a touch of authenticity and friendship to the narrative. Their banter feels less like a marketing film and more like a comedy sketch-turned-travel diary.
Dubai’s Department of Economy and Tourism, regional director of proximity markets, Bader Ali Habib, said the idea was to capture the blend of fun, spontaneity and discovery that resonates with Indian travellers. “Their journey shows Dubai is full of moments that spark excitement, from thrilling adventures to hidden gems, all wrapped up in the city’s unbeatable energy,” he added.
For Bassi, the project was a reunion with a friend in one of his favourite cities. “Working on something that didn’t feel like typical marketing but more like two friends exploring and having fun was amazing,” he said. Harsh echoed the sentiment, laughing about Bassi’s reaction to the zipline and reflecting on Dubai’s ability to surprise him even after multiple visits.
With its short flight time, seamless connectivity and ever-expanding list of experiences, from adventure sports to shopping, food, culture and iconic landmarks, Dubai continues to position itself as India’s go-to getaway. And as Bassi and Harsh prove, there’s always a new punchline waiting around the corner.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
