Ad Campaigns
This Valentine’s Day, Manforce unveils a new campaign Ab India hoga #PyaarMeinHigh
Mumbai: Manforce Condoms, from the house of Mankind Pharma, has launched an innovative campaign #PyaarMeinHigh to celebrate Valentine’s Day week in a unique way.
Manforce Condoms is India’s number condom brand with a whopping 30 per cent* market share (value wise) while it’s an undisputed leader when it comes to the volume market share i.e. 28 per cent*. Manforce has successfully maintained the leader position year on year. *As per IQVIA MAT DEC 2023
To spice up the occasion, through this campaign the brand proposes to celebrate the entire ‘Love Week’ rather than just being limited to Valentine’s Day. The brand conducted a captivating social experiment in collaboration with Gaurav Kapoor, a well-known stand-up comedian and influencer. A vox-pop film that features individuals from diverse age groups and captures the essence of the best gifts people have given or planning to give to their loved ones.
Through this film, the brand highlights the message that this Valentine’s Day, give your partner a bouquet from the Manforce High Condom Range. Resonating with #PyaarMeinHigh theme, Manforce Condoms ingeniously decided to elevate the excitement with the introduction of High Condom Range bouquets offering an option to choose from Kiwi Paan and Double Apple flavours.
The brand has also collaborated with stand-up comedians such as Harsh Gujral, Gaurav Kapoor, Rajat Sood, Satish Ray and Inder Sahani as part of the campaign, all of the five influencers are known for their witty content.
In an exciting twist, the brand has also implemented a user-generated content strategy to enhance engagement and broaden the campaign’s reach. The #PyaarMeinHigh challenge invites participants to share reels, videos, or pictures showcasing the best gifts they have given their partners, tagging the brand with the hashtag #PyaarMeinHigh. The brand will choose four lucky winners, each receiving a different cash prize. However, one lucky winner will cash a prize of up to Rs 1 lakh. The winners will be announced on 23 February.
Adding to the campaign’s momentum, the brand has creatively integrated meme marketing, injecting humour and relatability to ignite excitement and conversation surrounding the initiative.
Speaking on the campaign, Mankind Pharma Ltd AVP of sales & marketing Joy Chatterjee, said, “Our objective has always been about connecting with our target audience in new and meaningful ways. This time with #PyaarMeinHigh, we intend to not just celebrate love but spread joy that strengthens connections more deeply. Our campaign #PyaarMeinHigh is a testament to our commitment to celebrating love in all its forms, and for the same, we have implemented various marketing approaches to ensure the message reaches far and wide and people join us together in celebrating the power of love”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
