MAM
Visage Lines appoints Siddha Jain as business head-women division
New Delhi: Visage Lines, owner of grooming brand Bombay Shaving Company on Thursday appointed Siddha Jain to lead the company’s women’s beauty and personal care business.
Jain is an IITB and IIMB alumni, and joins the rapidly growing premium grooming company from Bain & Co., where she served technology and consumer goods businesses for over five years.
The company also elevated chief business officer Deepak Gupta to chief operating officer. Gupta joined Visage Lines in January 2019 to lead the brick and mortar business and has risen the ranks rapidly. In his new role, he will lead expansion of the group into multiple strategic businesses across categories.
Visage Lines’ founder and CEO, Shantanu Deshpande said, “We are thrilled to have Siddha join our leadership team. She brings outstanding business acumen, growth intrinsic, limitless energy and a first-hand understanding of the Indian woman consumer. Siddha has a stellar track record of supporting large businesses across growth strategy, sustainable scaling, transformation and people centricity. As we build a robust leadership to scale a new Bombay Shaving Company, a senior executive of Siddha’s calibre is a massive asset for us. Very excited to have her on this journey”
Bombay Shaving Company started as a men-centric shaving, beard and skincare brand. However, over the last few quarters, it has become a preferred choice for women’s grooming needs too. “The Indian women’s hair removal market stands at Rs 15000 Cr (both products and services) and is projected to grow at 21 per cent year-on-year in the next five years. There is a growing demand for hair-removal solutions in the emerging GenZ and millennial customer base, and this has been fuelling the immense post-pandemic growth of the sector,” said the company.
At Bombay Shaving Company, Siddha will be driving business critical mandates to scale the women’s hair removal business, with a special focus on building equity across digital commerce, modern trade and allied services.
“I strongly believe that the brands of today are not just a machinery for serving products, but forcing tough conversations, bringing confidence in the everyday and equipping women to own their beauty. I am deeply passionate about bringing meaning and purpose to the personal care space for the young, ambitious and bold women of today. I am very excited to work with Shantanu and the entire leadership team to own the women’s hair removal space. I am looking forward to this transformative journey not just for me and our brand, but for the communities we serve who identify as women”, says Siddha Jain on her new role.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
