MAM
Virat Kohli continues association with Audi India
Mumbai: Indian cricket team captain Virat Kohli will continue his association with Audi India, the German luxury automobiles manufacturer announced on Saturday. Kohli has been associated with Audi India since 2015 and has been an integral part of the brand’s marketing and social campaigns.
“Whether it’s behind the steering wheel or on the pitch with a bat in the hand, performance, consistency, and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality. I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a test match than just a T20”, said Kohli.
The Indian skipper has featured extensively in campaigns like #TogetherWithAudi, #MovingForward, and a few product launch campaigns. His continued alliance with the Audi brand includes advertisement campaigns, social media engagement, and event collaborations, said the company.
“Kohli perfectly embodies the progressive premium image of the brand Audi,” said Audi India head, Balbir Singh Dhillon. “He has been a part of the Audi India family for more than half a decade and is clearly a great fit, as both exemplify brilliant innovation in their performance. We look forward to an even more exciting journey going forward.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
