MAM
Virat Kohli fronts new Johnnie Walker Keep Walking campaign
Cricketing icon teams with brand to celebrate life beyond milestones.
MUMBAI: What comes after a century? For Virat Kohli, it’s not retirement, it’s another confident stride forward. Virat Kohli has joined forces with Johnnie Walker Luxe Blended Water to power the next chapter of the iconic Keep Walking spirit. The campaign, launched this week, redefines progress for a new, self-driven India that refuses to linger at milestones.
At its heart is a high-voltage reimagining of Kiss’s classic “I Was Made for Lovin’ You”, reworked by Grammy-winning artist Yunhgblud. Fresh from his high-energy India tour, Yungblud brings raw, rebellious energy to the track, transforming it into a modern anthem of relentless drive.
The film follows Kohli in motion instinctive on the field, present as a father, and building new ventures on his own terms. It shows a man not defined by past achievements but by what he chooses to pursue next.
For over two decades, Keep Walking has symbolised progress. Today it speaks to a generation that sees success not as a finish line but as the starting point for something greater.
Virat Kohli said, “For me, Keep Walking has always been more than a slogan, it’s how I’ve lived. Real success isn’t a trophy or a finish line; it’s the internal fire to move beyond the applause.”
Diageo India vice president marketing Portfolio Head for Premium and Luxury Varun Koorichh added, “Young India today isn’t chasing predefined milestones but carving out paths of their own. This campaign captures that evolving spirit.”
In a world obsessed with arrival, Johnnie Walker shifts the spotlight to what comes after. Through Kohli’s journey, the message is clear: success doesn’t slow you down, it simply raises the bar.
Even legends keep walking, and sometimes the best innings are the ones played long after the crowd has gone home.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
