Account
Viral Pitch bags influencer marketing mandate for Lotus Herbals
Mumbai: Viral Pitch, an influencer marketing, research and analysis platform has announced partnering with Lotus Herbals, a beauty brand catering to complete beauty, skin, body and hair care for generations.
As per the alliance, Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers in order to promote its skincare range of facial kits, said the statement. “In order to acquire visibility and prominence, and boost brand awareness, the agency is captivating the essence and significance of beauty by harnessing the power and brilliant reach of Instagram and Youtube,” it added.
“We are excited with our collaboration with Viral Pitch, a highly creative and enthusiastic team of professionals with expertise spanning from objective led approaches to ROI centric influencer marketing campaigns. Our endeavour has been to provide and promote natural beauty” stated Lotus Herbals AGM – marketing Nimit Singhal. “We wanted to create awareness around our non toxic beauty range for the customers and expand our digital presence. Through this influencer marketing association, we hope to gain a unique proposition for our product range amongst the existing and potential customers.“
“We are elated to announce our collaboration with Lotus Herbals, one of the market leaders in the organic beauty space and natural skin care solutions that has been impacting generations with their miraculous skin essential benefits. With the help of our influencer community, we wanted to enhance brand awareness and develop an instant occasion based brand connect with their audience,” said Viral Pitch founder Sumit Gupta. “Through communications that highly emphasised upon enhancing the beauty that already exists within, the campaign has been highly welcomed amongst their followers, and loved by the audience of every generation. We really look forward to continued partnership for crafting numerous avenues for their business.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
