MAM
Viral Fission’s content arm Studio TBH partners with Mumbai Indians
Mumbai: Viral Fission’s content arm Studio TBH has announced its collaboration with Mumbai Indians. This partnership aims to engage with the gen-z audience through relatable, wholesome, and trendy content on Instagram.
“Mumbai Indians is already known as the most digitally active IPL franchise. With this move, the team is driving engaging reels all across Instagram. From ‘Dil Chahta Hai’ musical parodies to alternate endings of Bollywood films if IPL was on, the studio has a content lineup to look forward to,” said the statement.
Studio TBH creative director Shreya Nair is very excited about the collaboration as she said, “With Mumbai as our home ground, there was an instant connection and fun that became a part of our creation process, paving the way for us to build a content lineup, which we are looking forward to.”
The videos are produced, shot, and edited by studio TBH’s crew on a real-time basis during the IPL season, by tracking the ongoing match schedule, according to the statement.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
