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Vipul Mathur joins Manhattan Communications as biz head- international sales
MUMBAI: After consolidating its digital and marketing solutions business, Manhattan Communications has now focused attention on its international advertising sales operations from India.
The integrated advertising agency has appointed Vipul Mathur as business head – international sales.
Based in Delhi, Mathur shall be responsible for clients based out of India who are targeting the ethnic South Asian audiences in international markets.
Says Manhattan Communications director Shantonu Aditya, “ Vipul is a veteran of the ad sales business. With his experience, we look forward to growing our international sales business even faster in the coming months.”
Manhattan Communications, which specialises in targeting the South Asian diaspora in the international market, continues its aggressive growth across the US, Canada and India.
Says Mathur, “With offices in New York , Toronto, London and India, I am sure that we can leverage the business opportunities across continents. The team here is aggressive and dynamic and I find that a big change.”
Vipul has over 14 years of experience in media sales including nine years with Zee Entertainment and Zee International. He has also worked with Radio City and Webdunia.com and other media companies.
Manhattan Communications has fully owned subsidiary companies in MediaMorphosis LLC, a full service agency based in New York, and Ethnocast Inc, an Adnetwork with proven digital technology. The shareholders of the company include Bennett Coleman and Co and PayPod Inc , USA.
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Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
