Brands
VIP Bags rolls out new campaign with actor Vaani Kapoor
Mumbai: VIP Bags has rolled out a new campaign titled ‘pyaar wahi par soch nayi’ featuring Bollywood actor and brand ambassador Vaani Kapoor. The brand campaign highlights the all-new wedding collection of fashionable, cutting edge, swag worthy range of travel bags by VIP Bags, targeting today’s young travelers.
“The campaign aims to highlight the typical Indian society stereotype with a progressive forward-thinking messaging. It tells the viewers that it’s time to hail the new traditions and break away from the old, push back regressive customs and let the brides be their own person,” said the brand in a statement.
The ad spot of the campaign showcases emotions of a new bride while she is all set to embark on a new journey and tell women not to succumb to undue pressures after getting married. It features Kapoor as a new bride who epitomises the outlook of a young Indian woman towards marriage and highlights the unjustifiable pressures that new brides have to submit to.
While promoting the fresh wedding collection for the 2022 season, VIP Bags also highlights social issues which are long prevalent in Indian society.
“With the wedding season upon us, while touching upon the ceremonial aspects of the occasion, we at VIP Bags wanted to stand for something real and more meaningful with this campaign,” said VIP Industries Ltd vice-president of marketing Praful Gupta. “We roped in Vaani Kapoor for this campaign keeping in mind her ambitious & free-thinking youth appeal. We are confident this campaign will touch the hearts of millions.”
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
