MAM
Vikas Gupta replaces Nadkarni as Coca Cola India marketing head
MUMBAI: Coca Cola India has appointed Vikas Gupta as vice president marketing for the India Division that also includes Sri Lanka, Bangladesh, Nepal and Maldives.
Gupta, who will be assuming his new responsibilities from 1 March, will be stepping into Shripad Nadkarni’s shoes, who quit earlier this year to start his strategic marketing consultancy and implementation firm.
Gupta has worked with companies like Brooke Bond and Proctor & Gamble India in their marketing departments between 1984 and 1994. He joined Coca-Cola India marketing team in 1994 and held various portfolios, including brands and regional marketing assignments. He moved to join The Coca-Cola Company’s marketing team at Atlanta in 1999 until his return to India last year.
Making the announcement, Coca-Cola India president and CEO Sanjiv Gupta said, “We are delighted to have Vikas Gupta join as the new vice president marketing and look forward to propelling our marketing success to even greater heights under his leadership.”
Gupta said, “I am excited to return to the Coca-Cola family that continues to create excitement in the markets and has won scores of national and international marketing excellence awards.”
Gupta is an alumnus of XLRI Jamshedpur where he specialised in marketing and finance. Along with excellent marketing competencies, he brings along an excellent knowledge of Indian markets, consumer insights and hands-on experience of having worked with the Coca-Cola system in India and Atlanta.
Coke has invested more than $ 1 billion in its Indian operations, emerging as one of the country’s top international investors, employing approximately 6,000 people in India.
Brands
JioStar pushes HD viewing as default for IPL with Watch on HD campaign
New campaign highlights how younger viewers are driving HD adoption at home
MUMBAI:JioStar is making a clear pitch to cricket fans: if you are watching the Indian Premier League, it might as well be in high definition. The media giant has rolled out its latest Watch on HD campaign, positioning HD viewing not as a luxury but as the new normal for IPL audiences on linear television.
At the heart of the campaign is a light, relatable film set in a typical Indian household. It flips the script on tech adoption, showing a young boy questioning his parents for watching a match in standard definition before switching it to Star Sports HD himself. The message is simple and sharp: even kids know HD is the way to go.
The campaign taps into a broader behavioural shift. Younger viewers are increasingly influencing how families consume content, from streaming habits to display quality. In this case, they are nudging households toward better picture clarity and a more immersive sports experience.
Built around the idea that “even children know the real IPL experience is on HD,” the campaign reflects how deeply HD has embedded itself into everyday viewing. For fans, especially during high-stakes matches, sharper visuals and finer details are no longer optional extras but part of the core experience.
A spokesperson from JioStar said the aim is to mirror how audiences already engage with content today, where HD is widely accessible and easy to adopt. The focus, they added, is on ensuring viewers do not miss the nuances of the game, from a perfectly timed cover drive to the emotion on a player’s face.
With IPL continuing to dominate as one of India’s biggest shared viewing events, JioStar’s campaign underlines a broader industry push: elevate the baseline experience. As HD penetration grows across markets, the company is betting that clearer screens will translate into stronger viewer loyalty and engagement.
In a tournament built on spectacle, JioStar is making its stance clear. For IPL fans, HD is no longer the upgrade. It is the expectation.
