Ad Campaigns
Vijay Sales’ TVC attacks pain points of online shopping
MUMBAI: Offline retail store, Vijay Sales has launched new commercials pouncing on the inherent weaknesses of the internet. Retailers have started favouring an omni channel approach to sell goods especially in the case of consumer electronics and fashion, which are now being copied by e-tailers, who sell retail goods on the internet.
IBEF, in one of its report clearly stated, “Total monthly online shoppers stagnant at 15-17 million (1.5-1.7 crore) since the past six months”. This age group of 20-40 year olds were using online mediums to mainly shop for fashion and appliances.
Network Advertising has created three TVCs to bring alive the consumer frustration with e-commerce purchases when it comes to consumer durables. The campaign highlights the advantages of real world people who can provide real answers to them. The narrative of the commercials is a never-before attempt to seize the conversation away from the e-commerce companies.
TVC LINKS:
Air Conditioner: https://www.youtube.com/watch?v=g4ocH8lkKOY
Smart Tv: https://www.youtube.com/watch?v=-_WHA3SPGXo
Washing Machine: https://www.youtube.com/watch?v=j9kAcfOD9RA
Vijay Sales managing partner Nilesh Gupta said, “While the attention of media was on the e-commerce festivals of deep discounts, we have seen our service being reinforced by customer belief in terms of them returning in large and growing numbers to Vijay Sales, despite all the noise around e-commerce offerings. So, we wanted to bring to the fore the consumer pain points with the internet world which they tell us every time they come to our stores.”
Network Advertising managing director Vinod Nair said, “It’s amazing that once you see the ads, every average consumer will realise what he has been missing. And it is our close connect with the category and the client that helped us arrive at this insight. I promise that each one who watches the ads will have personal anecdotes to add to the three stories we have projected in our campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
