Vijay Sales appoints Rahul Dravid as brand ambassador for its next growth phase

MUMBAI: Trust has found a familiar face at Vijay Sales. The electronics retailer has appointed cricketing legend Rahul Dravid as its brand ambassador, bringing together two names associated with reliability and credibility among Indian consumers.

Dravid will feature across Vijay Sales’ 360-degree brand communication, spanning television, digital, social media, in-store activations and other consumer touchpoints. He will also front key category and festive campaigns through the year.

The association comes as Vijay Sales continues to strengthen its omnichannel business, combining the expertise and assurance of its physical stores with the convenience of online shopping.

For Vijay Sales, the partnership is rooted in a shared emphasis on trust. The retailer, which has been in business for more than five decades, has positioned itself as a technology partner for families, helping consumers navigate purchases and upgrades across categories.

Its brand promise, “Delivering Apnapan”, is built around relationships, personalised advice and support beyond the point of purchase. Dravid’s public image of consistency, integrity and quiet confidence is intended to reinforce that positioning.

“Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase, that sense of trust and apnapan has defined us for over five decades,” said Vijay Sales director Nilesh Gupta.

“Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth,” he added.

Dravid said he connected with the simplicity behind the retailer’s positioning and its longstanding relationship with Indian families.

“Some brands become part of people’s lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind ‘Delivering Apnapan’,” said Vijay Sales brand ambassador Rahul Dravid.

“I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead,” he added.

The appointment gives Vijay Sales a recognisable national face as it looks to build its next phase of growth across both physical and digital channels. Dravid’s association is expected to feature prominently across upcoming consumer and festive communication.

The partnership also underlines a simple message from the retailer: while technology and consumer preferences may change rapidly, the value of trust and genuine customer relationships remains constant.