MAM
Vigo Video launches its Tamil Thiramai Talent Hunt with leading celebrities Hansika Motwani, Nakkalites and Shriya Saran
MUMBAI: Vigo Video, the app that encourages all forms of creativity, fun and talent, is all set to launch Tamil Thiramai, a platform to encourage people in south of India to create content online to showcase their skills.
Tamil Thiramai will be a month long talent hunt competition which will be tapping various regions in Tamil Nadu. To unveil the competition, Vigo Video is also roping in celebrities like Hansika Motwani, Shriya Saran and popular YouTubers like Nakkalites and Jump Cuts who will be producing videos on the 11th of February 2019.
Tamil Thiramai’s main objective is to encourage the youth to record and share their thoughts, acts, performances etc, which can be seen by one and all. This month-long campaign, has been interestingly designed and aims at creating a stage for aspiring artist and content creators. It is sure to boost the morale of the creators and encourage them to put together videos sans inhibitions.
As a part of the campaign, Vigo Video will also be scouting for Tamil talent across 10 universities in Chennai. Live events will be held on campus for students to showcase their talent.
Throwing light upon the launch of Tamil Thirami, spokesperson of Vigo Video India shares,” We are excited for this campaign in Tamil by associating with various college. It's exciting to learn about a new market and discover so much.”
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
