MAM
Vidyuth Bhandary named studio head of Dice Media
Mumbai: Strengthening its key leadership team further, Pocket Aces, a homegrown digital media entertainment company has announced the elevation of Vidyuth Bhandary to the studio head, Dice Media.
Bhandary joined Pocket Aces in 2020 as vice president, content production and design, where he spearheaded and scaled up the company’s in-house production and post-production capabilities. In his new capacity, he will lead the expansion of Dice Media, drive strategy, P&L and OTT relationships, said the company in a statement.
The natural progression to this larger role is a credit to his strategic leadership, successfully scaling up Pocket Aces’ content production and post-production capabilities, it added.
“We are scaling up Dice Media to become one of the most highly acclaimed long-form studios in the country. We are working on shows across OTT platforms, genres, languages and formats – you will see Hindi dramas, regional language shows, audio shows, and very soon – movies coming from us,” said Pocket Aces co-founder and CEO Aditi Srivastav. “I am excited to see Vidyuth take up the Studio Head role and work with our excellent team to spearhead Dice Media into this next phase of growth.”
With over two decades of deep experience in media & entertainment, Bhandary has held key leadership roles with some of the largest media conglomerates like Star India, The Times Group, Fremantlemedia Asia, Turner International India, Reliance Entertainment, and MX Player.
“Having successfully established ourselves in the young adult segment with differentiated & unique offerings, we at Dice Media are now focused on developing larger shows with leading OTT platforms, across genres, languages, formats and borders,” stated Vidyuth Bhandary. “In parallel, we will work closely with international content companies to deliver on our promise of solving boredom by bringing the most-watched content across the world to our viewers.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
