MAM
Videocon’s DIGIWorld dons new brand identity
MUMBAI: DIGIWorld, the retail initiative from the Videocon Group, has unveiled its new brand identity and brand repositioning ‘DW‘.
The new logo is abbreviated identity to DIGIWorld and highlights the growth perspective and the technological advancement with which the brand is flowing.
According to the company, the new theme is universal in its brand appeal and transcends different target audiences. The essence behind this new brand positioning evolves the friendlier, happier communication tone adopted across the stores in India.
The brand campaign is targeted at customers pan India, through a 360 degree media approach that will use mediums like OOH, print and digital.
DIGIWorld COO Jaideep Rathore said, “DIGIWorld is committed to provide the best service in the retail sector. From evolving the change in the existence of the electronic retail chain, DIGIWorld has planned this alteration in logo as well so as to create and maintain brand proposition with the image. Thus, ‘Digital WOW‘ is all about establishing DW as the new identity. The exposition behind DIGIworld‘s logo transformation comes from our constant attempt to listen and respond to the market fluctuation in India and overseas. While DIGIworld has completely adapted the new tagline – ‘Experience. Live. Believe‘, in every sphere of our operating domain, today will mark the beginning of an upheaval for customers of CDIT Products”.
The new logo is in the mix of orange, red and blue. It gives a young, vibrant and fresh appeal to the brand and assures its survival in minds of the customers.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
