MAM
Videocon launches ‘Khel Ke Dekho’ cricket contest
MUMBAI: Videocon International, the Rs 5.5 billion consumer durables major, launched its Khel Ke Dekho offer for its consumers starting prior to the ICC World Cup Cricket and ending on 3 March 2003.
In this scheme, a cricket -bat shaped scratch card will be given to the customer on purchase of any Videocon product. On scratching the card, the buyer will be able to score runs which make him eligible for gifts ranging from plasma TVs to projection TVs, VCD players etc.
A press release quotes Videocon president PN Dhoot as saying: “For Videocon, consumer has always been king and it has always been our endeavor to give the very best to them. The Videocon Khel ke Dekho offer will ensure that no one goes home empty-handed. Consumers can win prizes galore since we are spending about Rs 900 million for the same.”
The scratch card will have the following denominations: one run, two runs, four runs, six runs, 100 runs and match won. Depending on the runs he scores, the consumer will stand to win a VCD/MP3 player worth Rs 3990 with every run, a VCD/MP3 player with speakers worth Rs 4990 for two runs, a 5-in-1 player worth Rs 5990 for four runs.
Hitting a sixer on the scratch card will have the consumer winning a DVD player worth Rs 9990. A projection TV worth Rs 1,50,000 will be given the consumer who score 100 runs. The ultimate winners will win a plasma TV worth Rs 4,00,000. Thus the consumer is guaranteed of a VCD MP3 player worth Rs 3990, at least.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
