MAM
Videa launches automated television advertising platform
MUMBAI: Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television, is slated to debut at the National Association of Broadcasters Show in Las Vegas next week. Videa is currently working with seven key broadcast partners including Gannett, Raycom, Media General, Graham Media, and Cox as well as major advertising agencies including Carat / Amplifi and Starcom, to enhance and simplify the buying and selling of television advertising.
First launched in beta in December 2014, Videa has worked with station groups, agencies and rep firms across the spot TV ecosystem to build an automated television solution that optimizes advertising campaigns and enables workflow efficiencies and data enhanced audience targeting.
For broadcasters, Videa provides a powerful set of products and services driven by insightful reporting tools to enhance their existing sales channels and bring new sources of demand to spot television. By leveraging Videa’s platform, stations can offer features such as transparent pricing, enhanced data, yield and schedule optimization, and improved stewardship. Videa’s platform works across existing sales channels and offers buyers advanced access to the entire premium TV inventory schedule.
As part of its launch, Videa has also inked a key partnership with Mediaocean, the leading software platform provider for the advertising world, to provide agencies unprecedented speed, efficiency and transparency to traditional local broadcast media transactions. As part of the agreement, Videa will be the supply partner for broadcast inventory that will be initially available through Mediaocean’s Spectra.
“Our goal is to continue to make spot television more efficient and more powerful and believe the partnerships we have in place with the broadcasters, agencies, rep firms and Mediaocean are integral in achieving that goal. The Videa platform arms local stations with the same capabilities as large networks, helping them efficiently and effectively sell more spot television advertising at scale – something we will continue to do as we evolve our product to include more audience targeting capabilities,” said Videa president Shereta Williams.
“The ability to access traditional television advertising using automation provided by Mediaocean and Videa is a critical step forward in convergence. Embracing this change is essential to success and we are continually evolving to offer our clients a central converged ecosystem. The first step was enabling media buyers to access TV and digital from one platform, and now by partnering with Videa we are offering clients the technology to buy and sell broadcast in the most efficient way,” added Mediaocean vice president, product and partner solutions Cordie DePascale.
Videa is the only TV supply-side platform that provides a broad range of tools to manage sales channel conflict, as well as yield optimization tools. Local broadcasters can now leverage automation and data to enhance existing selling approaches and increase the demand for their inventory while providing advertisers with automation and analytics to reach target audiences with greater speed and accuracy.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
