MAM
Viacom18’s Inkaar gets Siyaram’s Mistair as style partner
Mumbai: Mistair, a division of Siyaram Silk Mills, has associated with Viacom 18 Motion Pictures‘ next ‘Inkaar‘ as a style partner.
Mistair has launched special collection called “Powerplay” in association with the movie that is set to release on 18 January.
Siyaram Silk Mills managing director and chairman Ramesh Poddar said, “We are very happy to be associated with Viacom 18 motion pictures movie ‘Inkaar‘ as their Style Partners. This gave us an opportunity to display our corporate collections by Mistair from the house of Siyaram Silk Mills for the New Age fashion conscious youth who opts for stylish formal wear to create an impression in their workplace.”
The entire range of Powerplay is available at select retail outlets. Keeping in mind the young age segment that Mistair caters to, Powerplay has been offered in vibrant colours, thereby making it a complete techno-commercial collection, the company said.
Viacom18 Motion Pictures chief operating officer Vikram Malhotra said, “Inkaar is a story set in Corporate India. The story revolves around the relationship and aspirations of two characters, Rahul and Maya, played by Arjun Rampal and Chitrangda Singh, who work in the same office. The film, like its lead stars, is contemporary, chic, glamorous, hard-hitting and powerful. We are pleased to be associated with a brand like Siyaram‘s Mistair which reflects the same values and talks to the target audience of Inkaar”.
The association between Mistair and ‘Inkaar‘ was facilitated by Carat Fresh Integrated, an experiential marketing agency of Aegis Media India Group.
Brands
Varun Beverages Q1 profit up 20 per cent, revenue climbs 18 per cent
Strong volumes and South Africa push drive growth as expansion gathers pace
MUMBAI: Varun Beverages Limited has kicked off calendar year 2026 on a strong note, posting double-digit growth across key metrics for the first quarter ended 31 March, driven by robust volumes and international expansion.
Revenue from operations rose 18.1 per cent year-on-year to Rs. 6,574.19 crore, up from Rs. 5,566.94 crore in the same period last year. The growth was powered by a 16.3 per cent increase in consolidated sales volumes, which reached 363.4 million cases. While India recorded a healthy 14.4 per cent growth, international markets surged ahead with a 21.4 per cent rise, underlining the company’s expanding global footprint.
Profitability also held firm despite inflationary pressures on raw materials. Gross margins improved by 62 basis points to 55.2 per cent, supported by strategic early stocking. EBITDA grew 21.0 per cent to Rs. 1,528.93 crore, with margins expanding to 23.3 per cent. Net profit climbed 20.1 per cent to Rs. 878.71 crore, reflecting strong operational performance.
In terms of pricing trends, net realisation per case in India dipped 1.5 per cent as the company pushed volume-led strategies through larger pack sizes and entry-level price points. However, international realisations rose 1.6 per cent, aided by favourable currency movements. The company’s product mix is also evolving, with low- or no-sugar beverages now accounting for 63 per cent of total volumes, even as carbonated soft drinks continue to dominate at 73.6 per cent.
A key highlight of the quarter was the strengthening of its African presence. The company completed the acquisition of Twizza Pty Limited in South Africa through its subsidiary BevCo at an enterprise value of ZAR 2,053 million, making it a step-down subsidiary in March. It has also entered into an agreement to acquire Crickley Dairy for approximately ZAR 238 million, further deepening its play in the region.
Reflecting its performance, the board approved an interim dividend of Rs. 0.50 per share, amounting to a total payout of Rs. 169.1 crore. Depreciation rose 30.9 per cent following the commissioning of new plants across Buxar, Prayagraj, Damtal and Meghalaya, while finance costs increased 18.0 per cent due to funding requirements for the Twizza acquisition.
Commenting on the outlook, Varun Beverages Limited chairman Ravi Jaipuria highlighted favourable demographics and rising urbanisation as key drivers of long-term demand across India and Africa.
With strong volume momentum and a growing international footprint, Varun Beverages appears well positioned to sustain its growth trajectory through the year.
