MAM
Viacom18 sweeps 2014 PROMAXBDA Asia awards with 17 wins
MUMBAI: Viacom18 Media Pvt. Ltd. today announced its sweeping victory at the recently concluded 2014 PromaxBDA Asia Awards, on 4 December in Singapore, taking home 14 awards.
The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising on programming, channel or brand. Awards were open to satellite, cable, broadcast, television, radio station and associated new media, their agencies and production houses.
2014 PromaxBDA Asia Award Categories Won
GOLD
· Best Children’s Promo – Nick Dekho Dekho Tum Song Promo
· Best Children’s Campaign – Nick Class Mein Blast
· Best Script – Comedy Central Tees “Territories”
· Funniest Spot – MTV Soap-Box Spot
· Something for Nothing – Indie Talkies Promo
· Most Innovative Use of Digital – Anger Management – Destructomatic App
· App-Titude Award – MTV Count Your Drinks App
· Best Print Campaign – MTV Youth Marketing Forum 2014
SILVER
· Best Comedy Promo – Weekend Stache “P.T.”
· Best Integrated Marketing Campaign – MTV Sent The Youth In India To Polling Booths (MTV Rock The Vote – RTV)
· Funniest Spot – The Dot is Sexy – Rock the Vote
· Something For Nothing – Webbed Season 2 Teaser
· App-Titude Award – MTV Indies App and Website
· Best On-Air Ident – MTV Channel Ident
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
