MAM
Viacom Asia ropes in WPP’s Added Value finance director Lee Shin Yng as CFO
MUMBAI: Viacom International Media Networks (VIMN) Asia has appointed Lee Shin Yng as chief financial officer (CFO).
In this position, Yng will be based in Singapore, and reports directly to VIMN Asia COO Tan Chee Kiat.
With 16 years of accounting and finance experience, Yng was mostly recently the finance director for Greater China at Added Value Limited, a part of the WPP Group.
She will drive Asia’s financial strategies and performance and will be responsible for the company’s financial reporting and planning. Yng will also serve as a business partner to VIMN Asia EVP and MD Mark Whitehead and Kiat, providing financial guidance and counsel on the company’s strategic direction.
“Shin Yng’s extensive regional experience and acute financial acumen provide her with a deep understanding of the Asian markets we operate in, making her well prepared to take up this important leadership of Asia’s financial operations,” said Kiat. “I am confident she will help build upon the strong progress we have made over the past year, to help make many contributions to further VIMN Asia’s success in the future.”
Prior to Added Value Limited, she spent seven years with the Reed Elsevier Group where she last served as the finance director for Greater China in the LexisNexis division of the Group. Her previous assignments included holding office as the financial controller for China within the same division and as the business controller for Asia Pacific and Japan in the Elsevier division.
She previously held roles in public listed companies such as Neptune Orient Line Ltd and United Overseas Bank.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
