MAM
Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution
PARIS: At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and its programmatic advertising partner Smart Adserver, the leading independent ad monetization platform, will introduce an end-to-end, targeted TV advertising solution. Using the preintegrated solution, service providers can generate revenues through data and inventory monetization, in particular, for linear multicast and on-demand TV. The solution notably allows the creation of granular audience segments leveraging VO's AI-enriched TV data-management capabilities and the activation of these segments on Smart's advertising platform. It further allows the distribution of targeted ads on any screen through VO's secure player, which offers versatile ad replacement and insertion capabilities.
"Leveraging Smart's and VO's unique awareness around data privacy and security aspects, service providers can now enjoy new revenue channels generated by our targeted TV advertising solution while keeping control over vital data assets," said Romain Job, Chief Strategy Officer at Smart Adserver. "This alliance between two recognized specialists allows service providers to access a single, preintegrated solution for managing ad campaigns, activating audience data, and distributing targeted ads on any device, including on the fast-growing Android TV-enabled market segment."
The end-to-end solution supports the entire targeted ad cycle and offers seamless integration with Smart's programmatic advertising environment. This includes data management enablers that are natively compliant with GDPR regulations and ensures full-service provider control from segment creation to monetization. In particular, VO's behavioral insights on TV-usage data, the results of VO's extensive AI research, provide an elegant and innovative route to TV audience monetization while alleviating reliance on legacy, controversial, third-party, data-based targeting techniques. The solution's holistic ad monetization capabilities also cover cross-channel advertising, from direct IO management to programmatic transactions. It also supports KPI-focused advertising implementations, with real-time ad analytics to evaluate the effectiveness of ads and make advertising content as relevant as possible to the audience.
VO's playback solutions, combined with Smart's performance optimization techniques including peak management, ad-call pacing, local creative storage, validation, and provisioning, enable targeted ad delivery for any TV use case (e.g. linear, on-demand, or catch-up) onto any device (including Android TV-enabled) over IPTV or OTT.
"Targeted TV advertising is a huge revenue opportunity for operators and broadcasters that can help turn viewers' experiences into personal ones, thereby driving higher engagement," said Alain Nochimowski, Executive Vice President of Innovation at Viaccess-Orca. "This partnership between two mature technology providers results in an easy, fast, and secure way to enter the targeted TV advertising market and generate a new line of revenue. It's exactly the kind of targeted TV advertising solution the industry needs to succeed."
VO and Smart will demonstrate the targeted TV advertising solution at:
• DMEXCO, Sept. 11-12 in Cologne at Smart's Booth Hall 6 – C061, and
• IBC2019, Sept. 13-17 in Amsterdam at Viaccess-Orca Stand 1.A51 and Harmonic Stand 1.B20.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
