MAM
VI John partners with Lucknow Super Giants as grooming partner
Mumbai: The personal care brand Vi John on Wednesday announced that they shall be the official grooming partner of the Lucknow Super Giants Team in the upcoming T20 season 2024.
The team, which is captained by KL Rahul, shall be sporting the VI John Logo on their non-lead trousers in the upcoming T20 tournament which is viewed by millions of sports lovers across India as well as internationally.
“It’s indeed a pleasure to partner with Lucknow Super Giants as the official grooming partner. The team represents quality and performance in equal measure like our personal care range and has an impressive track record. The tournament allows us to take our product range to a younger and wider audience and showcase our proposition. We are excited to support Lucknow Super Giants as it plans for another successful outing and make the most of our synergy” said Vi John general manager of marketing Ashutosh Chaudharie.
Lucknow Super Giants CEO- Vinod Bisht stated “We are proud to partner with Vi John in the upcoming season. The brand represents confidence in a bold new generation – something that resonates well with the brand of cricket we wish to play.”
“Vi John as a company has a vision of grooming India and a legacy of doing the same across six decades. With Lucknow Super Giants we have found a natural partner who has pan-India appeal and immense potential. We look forward to a robust season ahead and wish the best to the team” said VI John group business director Harshit Kochhar.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
