MAM
Varsha Ojha joins Shemaroo Entertainment as marketing head
Mumbai: Varsha Ojha has been appointed as the head of marketing and communications at Shemaroo Entertainment.
Varsha will take the lead in end-to-end marketing initiatives as part of her new position at the company. She will be in charge of brand strategy, digital marketing, and communication across all media channels.
Varsha comes on board with almost two decades of rich experience across the entire gamut of the media industry. Previously, she was the head of marketing and digital at Radio City and Mid-Day. She has launched several industry-first initiatives and been the recipient of numerous awards for her campaigns. Varsha will be taking up the marketing responsibilities from Rahul Mishra as he has taken up a new role in Shemaroo heading the web3.0 initiatives of the organisation.
Shemaroo Entertainment CEO Hiren Gada commented, “We are delighted to have Varsha onboard and welcome her to the Shemaroo family. Varsha comes with the same passion for entertainment as we all do at Shemaroo. Her proven expertise and high–performance track record, combined with her belief in the power of creativity will play a key role to take our brand a notch higher.”
Varsha Ojha said, “Entertainment has been very close to my heart and being part of Shemaroo is going to be an exciting new phase for me. I admire brands that constantly innovate and evolve with time and it’s an honour to work with Shemaroo which has been entertaining India for the past six decades. I am thrilled to take this role and look forward to working with the dynamic team to steer the brand’s growth aligned with its overall ambitions.”
Varsha has worked across media platforms ranging from print, TV, digital, and radio which includes Sony, Disney, Zoom, Hindustan Times amongst others.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
