Ad Campaigns
Vanesa launches TVC featuring Kareena Kapoor Khan
Mumbai: Vanesa Body Deodorants has launched its new TVC underlining the brand’s inherent style and confidence quotient. The TVC features its brand ambassador Kareena Kapoor Khan.
With Women’s Day just around the corner, the video celebrates the liberating quality of self-love and confidence by showing Kareena confidently and gracefully walking through a glamorous setting, accentuating the qualities that both she and the brand stand for.
The creative agency behind the making of the TVC is The Shop. Produced by Passion Film India, the 30-second long video is directed by Vivek Das Chaudhary. The TVC will be broadcasted on many prominent TV channels like E24, Music Studio, Star Sport, Zing, B4U Music, and ETC.
Denver – Vanesa Body Deodorants director Saurabh Gupta said, “We are thrilled to have launched this TVC in tandem with none other than Kareena Kapoor Khan. There is no denying that Kareena is one of the biggest names in Bollywood today. With her absolute aplomb and élan, she symbolises all the qualities that Vanesa stands for. From glamour and beauty to utmost confidence, she has portrayed all of these qualities through her versatile and multifaceted career. Needless to say, we couldn’t have found a more perfect representative for our brand.”
Kareena Kapoor Khan added, “Vanesa is a brand I prefer using and also one which I recommend to others. Its range of fragrances is perfect for women who do not just want to smell great, but also feel good from within while enjoying their life or striving for success. It is this combination of confidence and style that I tried to bring out through my role in the TVC and with my endorsement of Vanesa at large."
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
