MAM
Van Heusen collaborates with Deepika Padukone
MUMBAI: Van Heusen, a premium lifestyle brand, has collaborated with actress Deepika Padukone to co-create Van Heusen Woman’s limited edition collection.
On the collaboration, Van Heusen brand head Vinay Bhopatkar said, “We are absolutely delighted to co-create a line with Deepika Padukone exclusively for Van Heusen. These dresses are an ultimate combination of style, class, modernity and substance. For the woman who is always on the move and wants to look good, our limited edition with its non fussy glamour is the perfect match – in one of our Limited Edition dresses, one could belong anywhere in the world. Women fashion followers have been quite influenced by Deepika’s overall charisma and this creation sparkles with her elegant style. We have shot the campaign with her at the most historical places in Milan like Piazza Del Duono, Di Viole Di Liquirozia, The Hallway – Galleria Vittorio, Mercato De Piazza and Park Bench – La Scala amongst others. Overall it’s a stunning collection that has been put together by Deepika and Van Heusen!”
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Pegged around old Hollywood glamour, classic meets contemporary is the over arching look of the collection. The exclusive line has already hit Van Heusen exclusive stores across the country.
Talking on her turning designer Deepika said “We’ll I’m hardly a designer, I think I am someone who has ideas but I’m not very good at executing. But I’m very open to seeing new things and sharing my ideas and then of course I need people to help me put it all together.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
