Brands
Hyundai celebrates 10 years of Creta with a story-sharing contest
MUMBAI: A million journeys, a million stories and now Hyundai wants to hear yours, with prizes in tow. To celebrate a decade of Creta-fuelled adventures, Hyundai Motor India has shifted into nostalgia mode with a nationwide digital contest called ‘Creta X Memories’, inviting owners and fans to share their fondest moments with the SUV that has logged over 1.2 million sales since its 2015 launch.
Whether it’s that monsoon road trip gone sideways, the family’s first highway holiday, or a parking-lot proposal, Hyundai wants your story and maybe a photo or video to prove it. The rules are simple: pen down your Creta memory in 150 words or more and email it to cretamemories@hmil.net before July 31, 2025.
The best entries will win some rather enviable perks. Top storytellers get to meet brand ambassador Deepika Padukone, while others drive off with prizes like Apple iPhones, exclusive vouchers, and Creta merchandise. Select heartwarming tales will also be featured on Hyundai’s social media, taking your Creta story from garage to grid.
According to HMIL AVP & vertical head of marketing Virat Khullar, this isn’t just a contest, it’s a tribute to the emotional mileage the SUV has racked up. “Creta isn’t just a vehicle, it’s a symbol of aspiration and emotional connection for over a million Indian families,” he said.
Ten years on, Creta remains more than just four wheels and a badge. It’s a photo album on wheels, a road trip playlist, and for many, a trusted co-pilot through life’s big and small milestones. ‘Creta X Memories’ puts that sentiment in the spotlight, celebrating not just a product, but the people who made it iconic.
So if your SUV’s seen it all from dhol-filled baraats to roadside breakdowns this might be your moment to take the driver’s seat in Hyundai’s hall of fame. And maybe, just maybe, score a selfie with Deepika too.
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Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
