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[V] partners with Sony for music promotions
MUMBAI: Merchandising certainly is an exciting proposition – so what if you don’t make it? You can sell it!
In association with Sony Music, Channel [V] has launched its [V] Buy it, Try it scheme. The channel will allow the consumers to pick and choose from Sony albums, both in local and international music category. The albums offered under this banner will be available in all leading music outlets.
Get what you want is the mantra flashed regularly on Channel [V], says a company release. Music lovers will get a chance to sample the music available. They have an option to exchange the same, if they are not satisfied.
The first round has Fallen, Dangerously in Love and Room for Squares on the rack, says the release.
Evanescence’s Fallen has been the Number One album in India for the last five weeks in the international artiste category, while Dangerously in Love by Beyonce was a simultaneous transatlantic album and single Number One. Room for Squares by John Mayer won him the Grammy in the best pop male vocal performance category.
Announcing its new promotion, Channel [V] vice president content and communication Keertan Adyanthaya said, “Our mission is to provide the best music, whether it is through premiering the latest or showcasing hits from across the world. With the Buy it Try it campaign with Sony Music, we want to give music lovers a chance to experience new music and posses music of their choice.”
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
