Ad Campaigns
Usha International launches “Live like a Racer” TVC featuring Narain Karthikeyan
MUMBAI: Usha International, one of India’s leading consumer durables companies, today launched a new campaign including both digital and TVC for its recently launched ‘Racer fans’. This range is endorsed by Narain Karthikeyan, India’s first Formula One driver, who embodies its spirit. Aimed at filling the need the gap for ultra-high-speed fans with superior air delivery, the Racer fans cater to the evolving consumer who wants that ‘little bit more’. The campaign is also supported by BTL activations including a promotional scheme for trade partners, and in-shop promotions, across India.
Commenting on the campaign Usha International president – marketing Sandeep Tewari said, “At Usha, we believe in tech for all approach to give customers what they want, so we constantly innovate and launch technologically advanced, superior products that make their lives better. The Racer fans are the result of customer demand for a superior technology offering high-speed air delivery and we are optimistic with these fans we will be creating a new segment for ultra high-speed fans.”
Commenting on his association with Usha International India's first Formula One driver Narain Karthikeyan said, “I am extremely thrilled to be associated with Usha International for their Racer range of fans. Usha is definitely one of India’s most loved and trusted brands and filming for Racer — with racing cars, racing gloves and helmets was intense and exciting. These remote-controlled fans are convenient and pretty awesome!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
