Ad Campaigns
UrbanClap launches campaign addressing LGBTQ issues
MUMBAI: Augmenting its reputation as a firm supporter of equality for all, UrbanClap launched ‘LGBT’ campaign championing its cause for the greater good of the community as well as the society. Known for its stance on social issues like women empowerment & education, UrbanClap strongly felt the need to come out in support of the LGBT community in India, promoting their right to love anyone they want – irrespective of Caste, Creed, Religion, or Gender. With this campaign, UrbanClap supports the right to love anyone you choose.
As part of this campaign, UrbanClap has tied up with a Delhi-based startup agency called Ufaan, which has worked on a number of social films in the past. Together, they have launched a short film titled ‘Show your Love with Pride’, which portrays a father’s struggle to accept his daughter’s relationship with another woman. With her supportive mother, the daughter proves to her father that her love is genuine, via a photoshoot organized by UrbanClap. The photos of his daughter makes him realize the dynamics of modern day relationships and reminds him of the barriers he had to counter in his interfaith marriage. This realization leads him to believe that love has no boundaries and finally accepts his daughter’s relationship.
Commenting on this empowering initiative, Abhiraj Bhal, Co-founder, UrbanClap said, “We at UrbanClap are a simple bunch of people. We believe that everyone should have the right to love whoever they want to as it’s the most basic human right. We firmly stand with the LGBT community in India as they fight for their equal rights in the eyes of law, or society. Our past efforts with the NAZ foundation, and this film, are very small gestures towards furthering the cause of the LGBT community.”
The social film is an attempt to make people realize that love has no boundaries and should be accepted without judgment.
To further the impact of this campaign, UrbanClap is offering to sponsor 5 photoshoots across the country for any same sex couple who wish to opt for this service. They can easily reach out to the team at UrbanClap through its Facebook or Twitter channels. UrbanClap promises to maintain all confidentiality if that is what the participants wish for.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
