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UPKL’s season 2 film puts kabaddi’s grassroots roar centre stage
NATIONAL: Uttar Pradesh Kabaddi League (UPKL) has rolled out a high-energy campaign film, Poora UP khelega kabaddi, officially flagging off Season 2 of the league, which tips off on December 24 at the Noida indoor stadium.
Conceptualised and produced by V1 Media, the film leans into kabaddi’s earthy roots, tracing the sport’s journey from improvised neighbourhood grounds to the professional arena. Its narrative follows a young boy sketching a kabaddi court with marking powder: an image that anchors the film’s message of aspiration, access and ambition.
As the story travels across towns and cities in Uttar Pradesh, it mirrors the sport’s deep cultural hold on the state, before culminating at the Noida venue, where Season 2 comes alive. The film positions UPKL as the bridge between raw, local passion and a structured professional pathway.
“Kabaddi begins in streets, grounds and everyday spaces across Uttar Pradesh,” said SJ Uplift Kabaddi founder and director Sambhav Jain. “This film captures that journey, from the first spark of aspiration to the professional stage of UPKL. Season 2 reflects our commitment to grassroots energy and a league that truly belongs to the state.”
The campaign will run across television and digital platforms as part of UPKL’s season launch push. Season 2 will feature 12 teams playing 69 matches over 18 days, all hosted at the Noida indoor stadium. Matches will be broadcast on Zee Bollywood, &pictures HD, Anmol cinema 2 and streamed on Zee5.
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Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
