Brands
upGrad launches campaign for Digital Marketing Job-Linked Bootcamp
Mumbai: Asia’s largest higher edtech company upGrad is back with yet another clutter-breaking digital campaign featuring a seemingly ironic interviewer-interviewee banter. The campaign film, through interesting on-screen chemistry, brings out the efficacy of upGrad’s best-in-class faculty, and the placement strategy it offers under its Digital Marketing Job-Linked Bootcamp, delivering a promising career outcome.
Conceptualised by upGrad’s in-house creative team, the film is produced by Valeum Films and is directed by Manoj Tapadia, who has made ad films for an endless list of brands, notably Dove, Maggi, Dettol, Tata Tea, Havells, Symphony, and HDFC. The film, shot in an office setup, shows a job interview underway that isn’t going the applicant’s way, until he answers a key question that turns the interview – and the hiring manager’s perspective – around.
The six month bootcamp has been developed using upGrad’s extensive industry experience and offers a hands-on curriculum, including 200+ hours of live lectures, introduction to niche digital marketing tools, and 65+ hours of interview preparation and dedicated soft skill development sessions each. Prepared by industry experts for industry roles, the 100 per cent live bootcamp is carefully designed for freshers to assist them land a job with a minimum of Rs 4 lakhs per annum within 150 days of performance-based program completion or an entire fee refund. The move is also set to accelerate India’s growth momentum significantly through an added employment doorway.
Commenting on the campaign, upGrad CEO – India Arjun Mohan said, “Job-Linked Digital Marketing Bootcamp is one of the biggest milestones, we, as a higher edtech leader, have introduced and therefore, it was critical for us to create maximum awareness touchpoints to let our target group and aspiring marketers take an informed career choice. The campaign draws insights from an internal study which highlighted the existing market gap in terms of available jobs. As a result, we realised that freshers and working professionals who aspire to build a career as digital marketers do not have a direct entry point. They have to pursue multiple different job profiles before they actually land the desired job.”
“Young people change the face of any industry. Digital marketing is no different – in fact, it is one of the industries, most prone to be changed by new blood coming in. While earlier, young people usually stumbled into digital marketing, a structured and industry-relevant course like this upGrad Bootcamp, will give prospective marketers a great start to their career, thanks to the veteran faculty teaching it. This was the insight that led to the ad film,” added upGrad head of creative and content marketing – India Shreyas Shevade.
In line with upGrad’s commitment to LifeLongLearning, the program structure also includes 1:1 mentorship opportunity with industry experts, end-to-end support in resume building, interview etiquette, and mock interview sessions, enabling its learners with enhanced career development opportunities.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
