Ad Campaigns
#Unstoppable21 initiative celebrates India and its youth through a new anthem
Mumbai: The Times of a Better India, an initiative of Times of India is excited to launch an anthem for its initiative, #Unstoppable21. This empowering and inspiring new anthem titled ‘Hum Ho Rahe Kamyaab’ is a fantastic, hummable music piece composed by the celebrated Shantanu Moitra.
With a young population of 512 million Indians under 21, India is poised to reap its demographic dividend. To celebrate India’s youth, the #Unstoppable21 campaign is felicitating 21 Indians under 21 in humanities, science, sports, fine arts, performing arts, social activism and entrepreneurship.
As a celebration of the achievements of our youth and the country, this groundbreaking masterpiece is set to captivate and galvanise the young and hopeful, offering a voice to the thoughts, dreams, and aspirations of a new generation.
To celebrate the spirit of India’s youth, #Unstoppable21 is highlighting the limitless potential of our people. Inspiring stories of individuals, institutions and organisations that symbolise a coming together of various facets of India to contribute to their success.
This song marks a significant milestone in the journey of celebrating our collective success and resilience – from ‘hum honge’ to ‘hum ho rahe’, and finally ‘hum ho gaye’ kamyaab. This song aptly supports #Unstoppable21 in celebrating our country’s human spirit and our unstoppable achievements.
1. Catchy lyrics: The anthem’s lyrics are crafted to reflect the authentic celebration of the youth and their achievement
2. Upbeat melody: Composed by Shantanu Moitra, this energetic melody is bound to get people moving and feeling the rhythm of today’s India
3. Empowering message: The anthem carries a powerful message of our youth’s success, its empowerment, and the belief that India is winning the world
4. Meet the talent behind ‘Hum Ho Gaye Kamyaab’ anthem:
5. Esther Hnamte from Mizoram is a little singer – winning hearts through her music and singing
6. Chotu Khan, a young musical spark from the Merasi community is a folk singer who got his first break in a music video called Hariyo Patang through and gained considerable fame.
7. Ayaan Deshpande is a 9-year-old piano prodigy from Mumbai
8. Sartaz Khan Barna is a folk singer from a small village Barna, in Jaisalmer with a powerful voice
9. Rahul Vellal started his journey with Indian Classical music at the age of four
10. Anirban Roy started learning flute at the age of four and a half and gave his first public performance at the age of five.
11. Steven Samuel Devassy is a child prodigy adept in playing drums, and singing.
12. Imnainla Jamir is a musician, and guitar artist from Nagaland
13. Aditya started learning classical vocal and violin from the age of 3.
14. A bunch of talented, cool kids making music – Dharavi Rocks is a collective of slum kids jamming to a better life.
Speaking on the occasion Indian composer and musician Shantanu Moitra said, “The concept of Unstoppable21 by The Times of India is simply mind-boggling. What truly astounds me is the unwavering confidence of these young talents. Their level of self-assuredness is profoundly inspiring and is quite a departure from my own experiences at their age. I’ve been learning so much from them. These prodigies are from our own nation, the future of our country, and they are nothing short of incredible. Talent is undoubtedly abundant, but the spotlight you’ve cast on these young achievers has bestowed upon them a sense of significance that is truly praiseworthy.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
