MAM
UniPin launches No Bahana Sale campaign
Mumbai: UniPin, the digital entertainment enabler in India, has unveiled its latest campaign, “No Bahana Sale” aimed at the passionate Battlegrounds Mobile India (BGMI) enthusiasts of the country. Following the exciting announcement regarding the collaboration between UniPin and KRAFTON for BGMI, this enticing offer adds another string of joyful news for gamers in India.
UniPin, renowned for its commitment to safety, security, and efficiency, offers gamers the most reliable platform for acquiring BGMI UC. Scheduled to run from March 26 to April 8, this campaign is designed to provide BGMI players with an unparalleled opportunity to enhance their gaming experience through seamless UC purchases.
Expressing his enthusiasm for the collaboration UniPin India marketing lead Utsav Mahendra stated, “We are thrilled to launch the ‘No Bahana Sale’ campaign in partnership with BGMI. This collaboration underscores our dedication to providing Indian gamers with unparalleled gaming experiences while reaffirming UniPin’s commitment to delivering the safest, most secure, and fastest UC purchasing platform.”
As part of this exciting campaign, UniPin will offer up to a staggering 26% bonus UC on all purchases made within the campaign period. The bonus UC tiers include:
1 Buy 60 UC & Get 6 UC Bonus
2 Buy 325 UC & Get 35 UC Bonus
3 Buy 660 UC & Get 60 UC Bonus
4 Buy 1800 UC & Get 150 UC Bonus
This exclusive bonus aims to incentivize BGMI players to take advantage of UniPin’s services, ensuring they receive maximum value for their UC purchases. This offer is applicable for all Indian users with all payment methods available on UniPin.
According to the latest FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, BGMI has garnered the top rank in app store downloads in India since its relaunch and has around 100 million cumulative players. The report also states that in-app purchases revived significantly during 2023 due to the launch of BGMI. Furthermore, shooting games including BGMI generated the most in-app purchase revenues (24 pewr cent) across all game genres.
UniPin encourages all BGMI players in India to seize this opportunity and grab the offer, enjoy exclusive benefits, and elevate their gaming experience.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
