MAM
Unilever Professional India eyes portfolio expansion; launches digital distribution network in India
Mumbai: Unilever Professional India, also known as UPro, has announced that it will be extending its portfolio under the brand names CIF, Domex, Surf, and Comfort to include products like glass cleaners, air fresheners, degreasers, kitchen hygiene products like dishwasher chemicals, food contact safe surface sanitizers, kitchen sanitizers, laundry care detergents, and fabric conditioners for commercial use.
The products are designed to meet the daily needs of cleaning experts at an affordable price, providing maximum performance. They are manufactured in India and are suitable for Indian operating conditions.
It further plans to launch a digital distribution channel through its website to reach small operators in India.
UPro’s priority would be to tap into food services, hospitality, laundrettes, offices, and schools. The business will also address accessibility issues with how instructions are communicated on the product packs.
Poor working conditions, lower pay, and societal perceptions make the job of a cleaner less attractive, and it is even tougher for the female workforce. Yet the need for professional cleaning requires an understanding of processes and the right application knowledge of cleaning chemicals. UPro plans to address this issue by making the portfolio simple yet effective and making the guidelines accessible digitally.
With a product range that is locally manufactured, combined with deep operator insights across geographies and professional usage manuals delivered digitally, UPro promises to make professional cleaning chemicals accessible to all.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
