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Unilever elevates Nitin Paranjpe as COO and Sanjiv Mehta as president, South Asia
MUMBAI: Unilever recently promoted its president for foods and refreshment Nitin Paranjpe to the post of chief operating officer. In his new role, Paranjpe will be responsible for Unilever’s go-to-market organisations, driving and co-ordinating in-year performance across their countries in line with the company’s divisional strategies.
Hanneke Faber will take up the role of president foods and refreshment post him. Faber was previously appointed as president for the Europe region.
There have been several other key appointments and reshuffles in the top management of the global giant.
Sanjiv Mehta, who was earlier the EVP South Asia, has now been elevated to the post of president for the same region. He will be joining the Unilever Leadership Executive, bringing emerging markets expertise to the executive team.
Peter Ter Kulve, chief digital officer and EVP South East Asia and Australasia (SEAA), has been appointed president, home care. He will be replacing Kees Kruythoff who has decided to leave Unilever after 27 years of service.
The roles of President Europe and EVP SEAA will not be replaced. The country organisations in these regions will report into the COO.
All changes will be effective from 1 May.
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IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
