Brands
Unilever bags max at Zee Mindspace Awards
NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.
Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on 27 August at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.
Speaking at the awards function, Zeel managing director & CEO Punit Goenka said: “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”
Added ZEEL chief business officer Sunil Buch: “For any brand to get into the mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the mindspace.”
“ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome,” expressed Nilesen managing director south Asia Prashant Singh. “After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”
ZEE Mindspace Awards 2016 was hosted by actor and television presenter, Gaurav Kapur and was attended by over 500 CMOs and stalwarts from the marketing and advertising industry. To arrive at the winners, ZEEL partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘top of mind recall’ was the primary criteria to arrive at the winning brands, factors like popularity, advocacy, desire and buzz were also a part of the structured research methodology. Nielsen had targeted a sample size of 12000+ audiences, covering key zones across the country.
Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:
| Winners of Zee Mindspace Awards 2016 | |
|---|---|
| Category | BRAND |
| Air conditioner | LG |
| airlines | AIR INDIA |
| Banks | STATE BANK OF INDIA |
| BATHING SOAP | DOVE |
| BISCUITS | 50:50 |
| CEREALS/OATS | KELLOGG’S |
| CHOCOLATES | DAIRY MILK |
| COLD BEVERAGES (AERATED) | COCA-COLA |
| COLD BEVERAGES (NON-AERATED) | MAAZA |
| CONFECTIONARY (TOFFEE, GUM, MINT) | CADBURY CHOCLAIRS |
| DEODRANTS | FOGG |
| FABRIC CARE ITEMS (WASHING POWDER/SOAP/FABRIC SOFTENER) | SURF EXCEL |
| Face wash | HIMALAYA |
| FAST FOOD CHAINS | MCDONALID’S |
| FOUR WHEELER | MARUTI |
| HAIR COLOUR & DYES | GARNIER |
| HAIR OIL | PARACHUTE ADVANSED |
| LIFE INSURANCE | LIC |
| MOBILE SERVICE PROVIDERS | AIRTEL |
| MOBILE/SMART PHONES | SAMSUNG |
| MOISTURISER/BODY LOTION | VASELINE |
| MOSQUITO REPELLANTS/HOME INSECTICIDE | GOOD KNIGHT |
| NOODLES/PASTA | MAGGI |
| ONLINE SHOPPING | FLIPKART |
|
PACKAGED SAVOURY (CHIPS/EXTRUDED SNACKS, BHUJIYAS, NAMKEENS) |
LAYS |
|
PAINT |
ASIAN PAINTS |
|
REFRIEGERATORS |
LG |
| SHAMPOO & CONDITIONER | DOVE |
| SKIN CREAM | POND’S |
| TEA/COFFEE |
TATA TEA |
| TOOTHPASTE/TOOTHBRUSH | COLGATE |
| TV SETS | SONY |
|
TWO WHEELERS |
HONDA |
| TYRES | MRF |
| WASHING MACHINES | LG |
| WATER PURIFIERS | AQUAGUARD |
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
