Ad Campaigns
Unacademy launches new ad film ‘Focus | First Law of Learning’
Mumbai: Unacademy has released a new ad film ‘Focus | First Law of Learning’ to highlight another life learning from the cricket pitch of the IPL. In keeping with precedent, the film draws an interesting correlation between cricket and education and the need to stay focused.
The ninety-four-second long clip begins with the quintessential question, “Is baar IPL se kya seekha?.”
The film intersperses memorable match moments from IPL consisting of catches, run-outs and other on-field moments to deliver the importance of focusing to achieve one’s goals. As the film narrates through these highlights, it drives the message that emphasises the importance of ‘Focus’ and having a persistent and determined mind towards learning.
The film also showcases key shots of the players focusing on their catches and runs outs, despite various on-field distractions.
A key highlight of the film is the original soundtrack produced to further reiterate the message that focus is the first law of learning. The soundtrack has affirming lines like ‘Chahe Imtehaan ho Ya Khel ka maidaan ho Saara game focus ka hai’ and more to emphasise that whether cricket or academics focus makes or breaks a path.
Speaking about the launch, Unacademy chief marketing officer Karan Shroff said, “At Unacademy, we work with a central vision keeping the Learner at the core of all our decisions and especially our marketing campaigns are driven to empathise further with them in their strenuous journey of cracking goals. This year’s IPL campaign is also produced keeping a relevant life learning of focus of which we saw multiple instances during the game, helping Cricketers crack their goals. Learners go through multiple hurdles during their journey and through this film, we aim to motivate them to remain focused and determined towards their goals.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
