MAM
Ultimate Kho Kho:143 players picked in season one players draft
Mumbai: The game of Kho Kho is set to enter a new era as a total of India’s 143 best players were hand-picked by six franchises on Thursday for the inaugural edition of the Ultimate Kho Kho in Pune.
India’s first-ever franchise-based Kho-Kho league, promoted by Dabur India chairman Amit Burman in collaboration with the Kho Kho Federation of India, will be played from 14 August to 4 September at the Balewadi Stadium here.
240 registered players, from 28 states and union territories were part of the draft process. They were divided into four categories, A, B, C and D, according to their performances in international matches, the recent National Championships and evaluation conducted by the league.
The 77-top players from category A, offered Rs 5 lakh and the South Asian Games gold medallist Pratik Waikar, Andhra Pradesh’s Pothireddy Sivareddy, Tamil Nadu’s M Vignesh and Karantaka’s Gowtham MK were among the 20 players who were handpicked by the franchises.
While Waikar and defender Gowtham were picked by Telugu Yoddhas and Odisha Juggernauts respectively as their first pick, Chennai Quick Guns added local boy Vignesh to their squad. The 26-year-old all-rounder and one of the best pole divers in the country Sivareddy will represent the Gujarat side.
A viewer-friendly revamped format is expected to bring about a transformation in how this indigenous sport is perceived in the country.
At the end of players draft, Ultimate Kho Kho CEO Tenzing Niyogi said, “Finally, the Ultimate Kho Kho drafts are over and it was a well-rounded draft which comprises players across the country. We are really happy and proud to see this first step in the progression of creating Ultimate Kho Kho as a mega league in the Indian sporting ecosystem. Now that the franchises will get to work with the players’ camp and the coaching camp till 1 August, our endeavour at Ultimate Kho Kho will be to market the game and make this league a grand success.”
It was Maharashtra’s Mahesh Shinde, who became the first player to be picked in the players’ draft. The 27-year-old defender was drafted by KLO Sports-owned Chennai Quick Guns.
“We have a balanced squad of experienced and as well as youthful players so we are happy with it. Hopefully, during training, we will analyse their abilities based on that we will form a team. With the number of matches we will know how to form our team, ” said Chennai Quick Guns co-owner Srinath Chittoori.
Adding to it, Mumbai team co-owner Punit Balan said,”We had some strategies, we had some players we wanted to select. We had a plan A, B and plan C. Some players which were in our plan A were already picked by other teams but obviously because we have multiple plans and we knew the right strategy, I think a good squad of 24 people for Mumbai Khiladis is ready. I feel it is a very balanced team. The approach is very clear, Mumbai Khiladis and their punchline is Khel Khila Denge, so we know we’ll tell our Khiladis to play their best and go and top the ladder.”
Chennai Quick Guns, Gujarat Giants, Mumbai Khiladis, Odisha Juggernauts, Rajasthan Warriors, Telugu Yoddhas did their best to pick strong squads as they will fight for the title in the season 1.
GMR League Games CEO Colonel Vinod Bisht, who owns Telugu Yoddhas commented, “Being the first season we have relied on the coaches input and who have gone ahead and suggested names. So we have taken a lot of players from the senior category which is A and B, then have blended them with a lot of youngsters in C and D. So we hope that with the experience and the youth which gives the bigger speed we will be able to do well in the first season.”.
“As far as we are concerned from the Rajasthan Warrior side, I think we had a very satisfying draft. We are I think quite sure that we will be able to come up with a very successful team and very mature team in the season to come. I think we will give a very tough fight to whoever it is and of course, it depends on how we manage the team which I ensure we will do very well,” said Rajasthan Warriors owner and Capri Global director Ajit Sharan.
34 matches will be played over the period of 21 days in the first season of the league. The knockout matches will be played in a playoff format which will consist of a qualifier and eliminator matches.
“Ultimate Kho kho is a very good opportunity for our Odisha Kho-Kho team. We have been doing very well in junior levels and as the Odisha government has owned a franchise now it’s an opportunity for us to contribute towards the growth of this game. I think our team is better than all other teams because we have chosen very good players and mostly we got around 80% of our listed players,” stated government of Odisha OSD, department of sports and youth affairs Lilan Prasad Sahu.
“We are excited to contribute to this game-changing experience through our franchise at UKK League. UKK will bring forth our indigenous sport in a new avatar, and we look forward to being a part of yet another journey of mud to mat. The right team selection is integral to the success of a franchise and a lot depends upon the sequence of the draft. But thanks to our coaches for having aptly strategized and selected the desired talent from a pool of 240 players,” said Gujarat Giants owner and Adani Sportsline head – corporate brand custodian Satyam Trivedi.
With Sony Sports Network being the official broadcaster of the Ultimate Kho Kho season one, the exciting live action will be telecast live in Hindi (SonyTEN 3), English (SonyTEN 1), Tamil and Telugu (SonyTEN 4) as well as on their OTT platform, SonyLIV. Two matches will be played during the league stage with the first match starting at 7 p.m.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
