Brands
Everyuth Naturals becomes Gujarat Giants’ skincare partner
MUMBAI: Everyuth Naturals is stepping onto the cricket field, swapping stadium lights for skincare shine. The Zydus Wellness brand has announced a new partnership with the Adani Sportsline-owned Gujarat Giants as the team’s official skincare partner for the upcoming Women’s T20 League season in 2026.
As part of the association, Everyuth’s logo will feature prominently on the lead arm of the Gujarat Giants jersey, ensuring the brand stays in the spotlight with every delivery, drive and celebration.
At its heart, the partnership brings together two forces that speak to women with confidence. Everyuth has long championed everyday self-care and natural beauty, while Gujarat Giants continue to carve out a strong identity in women’s cricket, both on and off the pitch. The collaboration leans into shared values of individuality, self-belief and holistic wellbeing.
For Everyuth, the tie-up is a natural extension of its philosophy, ‘Pure skin, happy har din’, and its focus on helping women feel comfortable and confident in their own skin, every day. For Gujarat Giants, it adds another like-minded brand to a growing roster of partners supporting the rise of women’s sport in India.
Commenting on the association, Zydus Wellness CEO Tarun Arora, said women’s cricket has grown into a powerful cultural platform that inspires ambition and confidence across generations. He noted that the partnership allows Everyuth to connect with a new generation of fearless, self-assured women, while aligning with a franchise that mirrors the brand’s values of authenticity and aspiration.
Adani Sportsline chief business officer Sanjay Adesara, welcomed Everyuth to the Gujarat Giants family, calling the league a platform that goes well beyond sport. He highlighted the brand’s strong connection with women and said the partnership would help create meaningful stories that celebrate confidence and individuality, both on and off the field.
Beyond the jerseys, the collaboration will focus on engaging content, fan-first initiatives and storytelling that reflects the evolving role of women athletes as icons of inspiration and self-expression.
Everyuth Naturals offers a wide range of skincare products made with natural ingredients, spanning scrubs, masks, cleansers and creams, including specialised ranges such as tan removal and anti-pollution. With this partnership, the brand is set to make its mark where passion, performance and personal care come together.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
