MAM
uKnowva appoints Bistriti Poddar as chief communication officer
Mumbai: uKnowva, a flagship product of Convergence Services, announced the appointment of Bistriti Poddar as chief communication officer. Poddar will become a member of uKnowva’s executive team and lead the development, advancement and execution of the company’s communications and public affairs strategy.
“As we continue to grow, communications and content marketing are becoming increasingly critical to how we shape our culture, brand, products and overall business both internally and externally,” said uKnowva founder and CEO Vicky Jain. “The appointment of our first chief communication officer (CCO) signals the investment we’re making to increase our impact and showcase how we help our customers meet their digital transformation needs in more places.”
“We are thrilled to bring Bristriti’s proven success and experience to the uKnowva team as we enter our next phase. Bistriti embodies the entrepreneurial spirit that uKnowva was founded upon and will leverage her strong communications experience to develop and drive our corporate, brand, product and internal communications,” he further said.
Having worked with companies as diverse as start-ups to conglomerates like Havas Media, TATA AIA and Bewakoof.com, Poddar holds rich experience in copywriting, content creation and strategy, team mentoring, social media and PR. With an extensive experience of ten plus years she has worked on diverse workshops, training modules, content and social media strategies and motivational sessions.
On her appointment, Bistriti Poddar said, “There is no more exciting industry to be in than technology and I’m thrilled to be a part of the uKnowva team as we continue to grow. We have ambitious plans to bring more value to our fast growth and global tech clients. With a meteoric rise in growth over the last few months and seemingly unlimited opportunity in front of uKnowva, it’s a unique and exciting time to take on the CCO role.”
Poddar holds a graduation degree in Geography Honours from Delhi University and MSc in Tourism Management. She is a four-time TEDx speaker and has been featured on numerous news and radio shows like ET NOW Leaders of Tomorrow and Radio City to name a few.
Brands
HYBE India, Samsung India team up to launch nationwide talent auditions
Partnership aims to discover and support next generation of female performers
MUMBAI: HYBE India has partnered with Samsung India to roll out a nationwide talent audition programme aimed at discovering and nurturing the next generation of female performers in India.
The initiative combines HYBE’s global entertainment expertise with Samsung’s technology ecosystem, offering aspiring artists a platform to showcase their skills and build a pathway into the music and performance industry.
At the core of the collaboration is a multi-city audition drive, supported both online and on-ground. Specially designed Galaxy Audition Studios will be set up across 10 cities, including Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad, within Samsung’s retail spaces. These hubs are intended to give participants a hands-on environment to rehearse, record, and refine their performances.
HYBE India chief operating officer Dahae Lee said the partnership is rooted in a shared goal of supporting young women’s aspirations, adding that the company is committed to guiding talent “from the initial audition stages to the moment of their debut.”
Echoing the sentiment, Samsung India vice president, MX business Aditya Babbar said the initiative is about enabling young women to “be seen and heard on a global stage,” while creating meaningful opportunities through technology.
Participants will be able to use Samsung Galaxy devices to create and submit audition content, from recording vocals to shooting performance videos, making the process more accessible and integrated with everyday tools.
The programme is also being amplified through Samsung’s ‘Show them how it’s done #withGalaxy’ campaign, positioning the initiative as both a talent search and a broader cultural push around self-expression and creativity.
As India’s creator economy continues to expand, the partnership signals a growing convergence between entertainment and technology players. By combining infrastructure, reach, and storytelling, HYBE India and Samsung are betting on a new wave of performers ready to step into the spotlight.
