MAM
Ujjivan Small Finance Bank launches its sonic identity
Mumbai: Ujjivan Small Finance Bank (Ujjivan SFB), a small finance bank, has launched of its sonic brand identity, named ‘The Sound of Ujjivan’. The sonic identity aims to strengthen the connection with the customers through the strategic use of sound.
At the heart of sonic identity is the bank’s sonic logo, crafted to capture fundamental values like opportunity and freedom which seamlessly resonates with what Ujjivan stands for – trust and progress.
Conceptualised and created by Unmute, a Scandinavian sonic branding agency, the new sonic identity helps the customers connect emotionally with the bank. Unmute has used the ’Geneva Emotional Music Scale’ – a model designed to describe how humans respond emotionally to music. When adapting this method to the Ujjivan brand, a list of descriptors were defined and used as a common “language” throughout the creation process. As music is very subjective, it’s important to find ways to evaluate the sound from the brand’s perspective.
The new sonic identity will be integrated across various customer touchpoints including phone banking, mobile banking applications, ATMs and the website.
Ujjivan Small Finance Bank executive director Carol Furtado said, “Since its inception, Ujjivan Small Finance Bank has been a partner in progress to millions of customers. To deepen this relationship, ‘The Sound of Ujjivan’ is a heartfelt endeavour to create a strong brand recall. The new sonic identity reflects our commitment to enhancing the customer experience, across all touchpoints both physical and digital.”
Ujjivan Small Finance Bank CMO Lakshman Velayutham said “Music has the power to create an emotional connect with the customers and capture the true essence of a brand. The Sound of Ujjivan is not merely a branding initiative, but a reflection on the need to create a universal musical expression that captures the spirit of Ujjivan, making it both relatable and engaging for our diverse audience.”
Commenting on the association, Unmute’s Simon Kringel, said “Ujjivan has really embraced their sonic branding and for us it’s been a fascinating collaboration. Coming from another part of the world we’ve had to learn so much about Indian music and culture; and by adding our own musical touch I think we’ve achieved a sound that is unique, distinctive and truly cross-cultural.”
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
