Ad Campaigns
Ujjivan SFB launches an innovative campaign on ‘World No Tobacco Day’
Mumbai: Ujjivan Small Finance Bank (Ujjivan SFB), a small finance bank in India, has launched a unique initiative on ‘World No Tobacco Day’ to drive awareness amongst individuals to make healthier financial choices. The initiative is to catch people’s attention when they are least expecting and make them think.
To ensure that the message reaches the right audience, Ujjivan SFB will distribute creatively designed lookalike cigarette boxes in high footfall smoking zones, such as around corporate offices, malls, nukkads etc. Each cigarette pack is designed with the message ‘Healthy habit to save more’. Additionally, the cards within the boxes will encourage people to explore options like opening savings and fixed deposit at an attractive interest rate, for better financial health.
Commenting on the initiative, Ujjivan SFB CMO Lakshman Velayutham said, “The ‘World No Tobacco Day’, initiative is about presenting another choice to people. While they are aware, we are trying to serve a reminder with choices that they could possibly make. We believe our messages on ‘Savings Habit’ and ‘Wealth Creation’, without stepping into their personal space, will have the desired positive impact”.
The three-day campaign starting 29 May 2024 will cover 100 plus urban and semi-urban locations across 30 cities in India, including Mumbai, Pune, Kolkata, Jamshedpur, Hyderabad, Assam, Bhubaneswar, Patna, Ghaziabad, Noida, Delhi and Bengaluru.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
